MELVILLE, NY, April 20, 2023 – Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF100-300mm F2.8 L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens.
“This lens is an absolute game changer! It gives you the most incredible range, but without sacrificing the f/2.8 aperture. To have this kind of performance at your fingertips is incredible!”
Roberto Valenzuela, fashion and wedding photographer
For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively light weight for hand-holding. Now, with the launch of the RF100-300mm F2.8 L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses, and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF100-300mm F2.8 L IS USM lens brings new value to customers with the following features:
This telephoto zoom lens is ideal for professionals who use a Canon EOS R3, EOS R5 or EOS R6 Mark II full-frame mirrorless camera, but can also be a catalyst for users who have developed into serious, aspirational enthusiasts and are looking to step beyond their traditional telephoto lens experience. Best use cases include, but are not limited to, indoor sports, motorsports, outdoor fashion, video and cinema, photojournalism and theater work. For high-level shooters and videographers particularly working in low-light settings and seeking a hand-holdable solution, this lens provides the total answer.
Price & Availability
The Canon RF100-300mm F2.8 L IS USM lens is expected to be available in May for an estimated retail price of $9,499.00*. For more information, please visit usa.canon.com.
|Lens type||Zoom lens|
|Max Format size||35mm FF|
|Focal length||100–300 mm|
|CIPA Image stabilization rating||5.5 stop(s)|
|Lens mount||Canon RF|
|Number of diaphragm blades||9|
|Special elements / coatings||One fluorite element, four UD elements, one aspherical element|
|Minimum focus||1.80 m (70.87″)|
|Motor type||Nano ultrasonic|
|Full time manual||Yes|
|Weight||2650 g (5.84 lb)|
|Diameter||128 mm (5.04″)|
|Length||323 mm (12.72″)|
|Zoom method||Rotary (extending)|
|Filter thread||112 mm|
|Hood product code||ET-124|
This article was originally posted by Canon USA - April 20th, 2023